One of my recent projects was designing the visual identity for Directions, the Altana Summit. This comprehensive project went beyond just digital assets—we created a cohesive look and feel that extended across every part of the event experience.















Working closely with Altana, we developed everything from presentation templates to in-event visuals, ensuring a unified design that aligned with the summit’s goals. The visual identity was carefully crafted to be both engaging and functional, setting the tone for the event while guiding attendees throughout the space. This included wall decorations, wayfinding boards, name tags, and more—each piece designed to reinforce the summit’s theme and create a seamless experience.
It was rewarding to see the design come to life in a dynamic, physical space, helping Altana shape an impactful event for all attendees. This project is a great example of how thoughtful visual identity can enhance not only a brand but an entire event atmosphere.

Leave a comment