Brand Identity Exploration for Altana

Design Project

In this project, I explored a potential new visual imagery for Altana, aiming to capture the essence of their unique system for data sharing while preserving privacy. Altana’s technology allows organizations to collaborate and access crucial data without compromising sensitive information—a concept that required a thoughtful and innovative design approach.

At the time, Altana was using a Gestalt-inspired design system with bold shapes and colors, intentionally avoiding literal inerpretations. This made the project all the more challenging, as I needed to convey complex ideas around privacy and data sharing through abstract visuals. My goal was to create brand imagery that communicates transparency, security, and interconnectedness without relying on traditional iconography.

This project was an exciting opportunity to push creative boundaries, finding inventive ways to represent Altana’s pioneering approach to data privacy and collaboration in a style that aligns with their unique visual language.

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